The dangerous myth of the individual carbon footprint

Individual action won’t solve the climate emergency — and we can’t trust the companies that try to persuade us otherwise

The role of the fossil fuel industry in promoting individual carbon footprints

Photo by Mike Erskine on Unsplash

BP created the first carbon footprint calculator as part of a marketing campaign asking individuals to make lifestyle changes to reduce global carbon emissions.

Photo is a screenshot from BP’s Target Neutral website.

Relying on individual action is dangerous

Photo by Markus Spiske on Unsplash

Focusing on individual responsibility to respond to climate change is dangerous, resulting only in real structural change being decelerated.

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