Is it possible to work in marketing and not be part of the capitalist agenda?

Photo by Jo San Diego on Unsplash

Let’s start with a confession. I’m firmly against capitalism, but I work in marketing. There’s a huge oxymoron at play in my working life. Isn’t there?

Marketing is the core enabling force for capitalism. The very aim of marketing is to persuade an audience to do something. Working in marketing usually means finding ways to…