The ‘Oblivia Coalmine’ ad by Make My Money Matter: a good example of climate change communication?Oblivia Coalmine gets climate comms right by using a household name as a trusted messenger to tell us that our pension funds are being…Dec 8, 2023Dec 8, 2023
Vestiaire Collective’s ‘Think first, buy second’ campaign is an example of great sustainability…The second-hand marketplace gets it right by focusing blame on the fashion industry, bringing waste closer to home, and using trusted…Nov 23, 2023Nov 23, 2023
E.On’s ‘It’s Time’ ad campaign: we’re ‘all’ just watching the world burnThe ‘bad’ of sustainability marketing: E.On are shifting their branding from oil and gas giant to sustainable energy provider — and…Oct 16, 2023A response icon2Oct 16, 2023A response icon2
Clean Creatives: the advertising agencies rejecting fossil fuelsWhen it comes to the climate crisis, we’re all now well aware of the detrimental role that the fossil fuel industry has played. The oil and…Sep 1, 2021A response icon1Sep 1, 2021A response icon1
Should You Switch Search Engine To Reduce Your Environmental Impact?‘One sec, I’ll just Google it’ — a sentence that we hear on the regular in the internet-driven world of today.Aug 25, 2021Aug 25, 2021
‘The internet is dirty’: is it possible to design a carbon neutral website?Our use of the internet accounts for 3.7% of global greenhouse gas emissions, according to Lancaster University researcher Mike Hazas. This…Jun 9, 2021Jun 9, 2021
The dangerous power of self ‘help’ booksFrom hustle culture to toxic productivity, there’s a very real dark side to all those self improvement booksJun 2, 2021A response icon2Jun 2, 2021A response icon2
Mottainai, Kintsugi, Sakiori — the environmental movement has a lot to learn from Japanese cultureOur consumer-driven, wasteful, modern lifestyles could benefit from these parts of Japanese cultureMay 26, 2021A response icon2May 26, 2021A response icon2
India’s Covid-19 emergency gives us a dark glimpse into the climate futureCovid-19 may be consuming minds and media right now, but we must not forget that we are also in the midst of another crisis.May 18, 2021A response icon2May 18, 2021A response icon2
Is it possible to work in marketing and not be part of the capitalist agenda?Let’s start with a confession. I’m firmly against capitalism, but I work in marketing. There’s a huge oxymoron at play in my working life…May 9, 2021A response icon1May 9, 2021A response icon1
