Our use of the internet accounts for 3.7% of global greenhouse gas emissions, according to Lancaster University researcher Mike Hazas. This is similar to the carbon emissions from the airline industry, and it’s predicted to double by 2025. And yet, it’s a seldom discussed area of carbon emissions — probably because we’re so reliant on the internet and technology in our working and personal lives today.

Sending a single email accounts for 4 to 50g CO2e (4g for a regular email, 50g for one with a photo or attachment). …


From hustle culture to toxic productivity, there’s a very real dark side to all those self improvement books

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The self improvement industry is seeing annual growth of 6%, with an expected value of over $13 billion by 2022. As well as coaching and speakers, much of this spend is on self help books and audiobooks. This growth is being driven primarily by millennials, who are spending twice as much on self improvement than the generation preceding them.

We’ve become obsessed with self growth and the optimisation of our lives. YouTube is filled with 5AM morning routine videos, showing us the best habits to have a productive morning, from meditation to journaling to apple cider vinegar concoctions. ‘Hustle culture’…


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With growing awareness of the environmental consequences of consumer-driven, wasteful, modern lifestyles has come new approaches to encouraging people to repair and reuse before buying anew.

Libraries of Things enable us to borrow seldom-used items for a fraction of the price. The right to repair law is set to be reintroduced in the UK. Zero waste shops encourage refilling of household items to cut packaging use.

In Japan, though, these notions of repairing and reusing are part and parcel of the culture and way of life. …


Covid-19 may be consuming minds and media right now, but we must not forget that we are also in the midst of another crisis.

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Last week a new world record number of daily deaths from Covid-19 was hit, in India. The situation in India is bleak, with rising cases, overflowing hospitals, shortages of oxygen, and mass cremations taking place in car parks to deal with overwhelming piles of bodies.

Yet, rewind just a few months to the start of 2021, and Covid-19 was thought to be under control in India, with very low cases. So what happened? Of course, it’s impossible to pinpoint the reason for this huge second surge. But, it’s clear that there were numerous ways in which India was vulnerable.

Despite…


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Let’s start with a confession. I’m firmly against capitalism, but I work in marketing. There’s a huge oxymoron at play in my working life. Isn’t there?

Marketing is the core enabling force for capitalism. The very aim of marketing is to persuade an audience to do something. Working in marketing usually means finding ways to influence consumers to spend more of their money on your product or service. Marketing stimulates consumer spending, propping up our capitalist society.

As you’ll see from my Medium profile, I’m deeply concerned about climate change and its impacts. Our capitalist society, with it’s focus on…


Why is it that H&M can afford to pay celebrities to endorse its greenwashing marketing campaigns, and yet still refuses to pay factory workers a minimum wage?

H&M has been trying to position itself as a sustainable brand for a while now, most notably through their so-called Conscious Collection, which (quite rightly) got them slapped with a lawsuit in Norway for misleading marketing.

Their latest stunt has been their #looopit campaign, which has also marked the launch of their partnership with Game of Thrones actor Maisie Williams, who has been appointed as their ‘Global Sustainability Ambassador’. …


Individual action won’t solve the climate emergency — and we can’t trust the companies that try to persuade us otherwise

Is there any major societal issue other than the climate emergency that we expect individuals to solve? I can’t think of one.

We’ve relied on governments and global health organisations to enforce mass rules to reduce the spreading of Covid-19 (to varying effect). If we’d left it up to individuals to choose to make the right decision, we know there would have been a mixed response.

We expect those holding the power — political leaders, institutions, large businesses — to lead change on important issues.

But when it comes to the climate emergency so much emphasis is placed on individual…


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Fast fashion refers to the business model which replicates catwalk high-fashion trends, mass-producing for the mainstream consumer to purchase at a much lower cost.

It’s a model which thrives on constantly developing new styles, moving away from the traditional seasonal basis of new fashion lines being released. The low prices and constant new trends push consumers to buy new styles of clothing monthly, weekly — even daily. And it’s not helped by social media influencers who are now commonly paid to showcase and recommend these new styles, even creating their own lines in some cases.

Of course, this business model…


Plus, how to make a stand with your next Netflix binge

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Have you ever noticed that female characters in film tend to take a backseat? Their role in the plot is all too often solely as the love interest or family member of a male protagonist. Women on screen also tend to be highly sexualised — think of the James Bond films, Tomb Raider, or pretty much every rom-com ever made.

Well, what if you could screen films before you watch to make sure women aren’t represented in this way? That’s where the Bechdel Test comes in.

Alison Bechdel brought the idea of the test into life in her 1985 cartoon…


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Renewable energy is energy generated by a replenishable source, such as solar (sun), wind, rivers (hydroelectric), tides (tidal), or biomass. This stands in opposition to energy from fossil fuels — coal, oil, or natural gas — which are a finite resource, as well as being incredibly harmful to the environment.

Energy is generated from fossil fuels by burning them, which also releases greenhouse gases into the atmosphere, directly contributing to global warming and climate change in a dangerous way. …

Tabitha Whiting

Ramblings on communication and our climate crisis🌱

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