The second-hand marketplace gets it right by focusing blame on the fashion industry, bringing waste closer to home, and using trusted messengers to educate consumers on saying no to fast fashion. — Vestiaire Collective’s latest marketing campaign — titled ‘Think first, buy second’ — brings light to the textile waste dumped on farflung streets as a result of the overconsumption driven by the fast fashion industry.

The ‘bad’ of sustainability marketing: E.On are shifting their branding from oil and gas giant to sustainable energy provider — and shifting blame onto individuals too. — E.On’s latest advertising campaign is titled ‘It’s time.’ It centres around a short video which depicts people going about their everyday lives whilst completely oblivious to the climate apocalypse of floods, fires, tornados, and ice cracks that surround them — even singing a tune with the lyrics ‘time is on…

When it comes to the climate crisis, we’re all now well aware of the detrimental role that the fossil fuel industry has played. …

‘One sec, I’ll just Google it’ — a sentence that we hear on the regular in the internet-driven world of today. In fact, on average each of us makes 3–4 internet searches every single day, with Google being by far the most commonly used search engine. Google receives over 40,000…

Our use of the internet accounts for 3.7% of global greenhouse gas emissions, according to Lancaster University researcher Mike Hazas. This is similar to the carbon emissions from the airline industry, and it’s predicted to double by 2025. …

From hustle culture to toxic productivity, there’s a very real dark side to all those self improvement books — The self improvement industry is seeing annual growth of 6%, with an expected value of over $13 billion by 2022. As well as coaching and speakers, much of this spend is on self help books and audiobooks. …

With growing awareness of the environmental consequences of consumer-driven, wasteful, modern lifestyles has come new approaches to encouraging people to repair and reuse before buying anew. Libraries of Things enable us to borrow seldom-used items for a fraction of the price. The right to repair law is set to be…

Covid-19 may be consuming minds and media right now, but we must not forget that we are also in the midst of another crisis. — Last week a new world record number of daily deaths from Covid-19 was hit, in India. The situation in India is bleak, with rising cases, overflowing hospitals, shortages of oxygen, and mass cremations taking place in car parks to deal with overwhelming piles of bodies. Yet, rewind just a few…

Let’s start with a confession. I’m firmly against capitalism, but I work in marketing. There’s a huge oxymoron at play in my working life. Isn’t there? Marketing is the core enabling force for capitalism. The very aim of marketing is to persuade an audience to do something. Working in marketing…