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Tabitha Whiting
Tabitha Whiting

1.2K Followers

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2 days ago

The ‘Oblivia Coalmine’ ad by Make My Money Matter: a good example of climate change communication?

Oblivia Coalmine gets climate comms right by using a household name as a trusted messenger to tell us that our pension funds are being funnelled into fossil fuels. But is it just yet another climate narrative of doom, gloom, and despair? — Make My Money Matter is a campaigning organisation working to shift our financial system away from profiting off fossil fuels and towards investments that build a socially and environmentally just future.

Sustainability Marketing

6 min read

The ‘Oblivia Coalmine’ ad by Make My Money Matter: a good example of climate change communication?
The ‘Oblivia Coalmine’ ad by Make My Money Matter: a good example of climate change communication?
Sustainability Marketing

6 min read


Nov 23

Vestiaire Collective’s ‘Think first, buy second’ campaign is an example of great sustainability marketing

The second-hand marketplace gets it right by focusing blame on the fashion industry, bringing waste closer to home, and using trusted messengers to educate consumers on saying no to fast fashion. — Vestiaire Collective’s latest marketing campaign — titled ‘Think first, buy second’ — brings light to the textile waste dumped on farflung streets as a result of the overconsumption driven by the fast fashion industry.

Sustainability

6 min read

Vestiaire Collective’s ‘Think first, buy second’ campaign is an example of great sustainability…
Vestiaire Collective’s ‘Think first, buy second’ campaign is an example of great sustainability…
Sustainability

6 min read


Oct 16

E.On’s ‘It’s Time’ ad campaign: we’re ‘all’ just watching the world burn

The ‘bad’ of sustainability marketing: E.On are shifting their branding from oil and gas giant to sustainable energy provider — and shifting blame onto individuals too. — E.On’s latest advertising campaign is titled ‘It’s time.’ It centres around a short video which depicts people going about their everyday lives whilst completely oblivious to the climate apocalypse of floods, fires, tornados, and ice cracks that surround them — even singing a tune with the lyrics ‘time is on…

Climate

8 min read

E.On’s ‘It’s Time’ ad campaign: we’re ‘all’ just watching the world burn
E.On’s ‘It’s Time’ ad campaign: we’re ‘all’ just watching the world burn
Climate

8 min read


Sep 1, 2021

Clean Creatives: the advertising agencies rejecting fossil fuels

When it comes to the climate crisis, we’re all now well aware of the detrimental role that the fossil fuel industry has played. …

Climate Change

5 min read

Clean Creatives: the advertising agencies rejecting fossil fuels
Clean Creatives: the advertising agencies rejecting fossil fuels
Climate Change

5 min read


Aug 25, 2021

Should You Switch Search Engine To Reduce Your Environmental Impact?

‘One sec, I’ll just Google it’ — a sentence that we hear on the regular in the internet-driven world of today. In fact, on average each of us makes 3–4 internet searches every single day, with Google being by far the most commonly used search engine. Google receives over 40,000…

Environment

4 min read

Should You Switch Search Engine To Reduce Your Environmental Impact?
Should You Switch Search Engine To Reduce Your Environmental Impact?
Environment

4 min read


Jun 9, 2021

‘The internet is dirty’: is it possible to design a carbon neutral website?

Our use of the internet accounts for 3.7% of global greenhouse gas emissions, according to Lancaster University researcher Mike Hazas. This is similar to the carbon emissions from the airline industry, and it’s predicted to double by 2025. …

4 min read

‘The internet is dirty’: is it possible to design a carbon neutral website?
‘The internet is dirty’: is it possible to design a carbon neutral website?

4 min read


Jun 2, 2021

The dangerous power of self ‘help’ books

From hustle culture to toxic productivity, there’s a very real dark side to all those self improvement books — The self improvement industry is seeing annual growth of 6%, with an expected value of over $13 billion by 2022. As well as coaching and speakers, much of this spend is on self help books and audiobooks. …

Capitalism

4 min read

The dangerous power of self ‘help’ books
The dangerous power of self ‘help’ books
Capitalism

4 min read


May 26, 2021

Mottainai, Kintsugi, Sakiori — the environmental movement has a lot to learn from Japanese culture

With growing awareness of the environmental consequences of consumer-driven, wasteful, modern lifestyles has come new approaches to encouraging people to repair and reuse before buying anew. Libraries of Things enable us to borrow seldom-used items for a fraction of the price. The right to repair law is set to be…

Climate Change

3 min read

Mottainai, Kintsugi, Sakiori — the environmental movement has a lot to learn from Japanese culture
Mottainai, Kintsugi, Sakiori — the environmental movement has a lot to learn from Japanese culture
Climate Change

3 min read


May 18, 2021

India’s Covid-19 emergency gives us a dark glimpse into the climate future

Covid-19 may be consuming minds and media right now, but we must not forget that we are also in the midst of another crisis. — Last week a new world record number of daily deaths from Covid-19 was hit, in India. The situation in India is bleak, with rising cases, overflowing hospitals, shortages of oxygen, and mass cremations taking place in car parks to deal with overwhelming piles of bodies. Yet, rewind just a few…

Environment

4 min read

India’s Covid-19 emergency gives us a dark glimpse into the climate future
India’s Covid-19 emergency gives us a dark glimpse into the climate future
Environment

4 min read


May 9, 2021

Is it possible to work in marketing and not be part of the capitalist agenda?

Let’s start with a confession. I’m firmly against capitalism, but I work in marketing. There’s a huge oxymoron at play in my working life. Isn’t there? Marketing is the core enabling force for capitalism. The very aim of marketing is to persuade an audience to do something. Working in marketing…

Marketing

3 min read

Is it possible to work in marketing and not be part of the capitalist agenda?
Is it possible to work in marketing and not be part of the capitalist agenda?
Marketing

3 min read

Tabitha Whiting

Tabitha Whiting

1.2K Followers

Exploring the good and the bad of climate change communication and sustainability marketing 🌱

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