Tabitha WhitingThe ‘Oblivia Coalmine’ ad by Make My Money Matter: a good example of climate change communication?Oblivia Coalmine gets climate comms right by using a household name as a trusted messenger to tell us that our pension funds are being…Dec 8, 2023Dec 8, 2023
Tabitha WhitingVestiaire Collective’s ‘Think first, buy second’ campaign is an example of great sustainability…The second-hand marketplace gets it right by focusing blame on the fashion industry, bringing waste closer to home, and using trusted…Nov 23, 2023Nov 23, 2023
Tabitha WhitingE.On’s ‘It’s Time’ ad campaign: we’re ‘all’ just watching the world burnThe ‘bad’ of sustainability marketing: E.On are shifting their branding from oil and gas giant to sustainable energy provider — and…Oct 16, 20232Oct 16, 20232
Tabitha WhitingClean Creatives: the advertising agencies rejecting fossil fuelsWhen it comes to the climate crisis, we’re all now well aware of the detrimental role that the fossil fuel industry has played. The oil and…Sep 1, 20211Sep 1, 20211
Tabitha WhitingShould You Switch Search Engine To Reduce Your Environmental Impact?‘One sec, I’ll just Google it’ — a sentence that we hear on the regular in the internet-driven world of today.Aug 25, 2021Aug 25, 2021
Tabitha Whiting‘The internet is dirty’: is it possible to design a carbon neutral website?Our use of the internet accounts for 3.7% of global greenhouse gas emissions, according to Lancaster University researcher Mike Hazas. This…Jun 9, 2021Jun 9, 2021
Tabitha WhitingThe dangerous power of self ‘help’ booksFrom hustle culture to toxic productivity, there’s a very real dark side to all those self improvement booksJun 2, 20212Jun 2, 20212
Tabitha WhitingMottainai, Kintsugi, Sakiori — the environmental movement has a lot to learn from Japanese cultureOur consumer-driven, wasteful, modern lifestyles could benefit from these parts of Japanese cultureMay 26, 20212May 26, 20212
Tabitha WhitingIndia’s Covid-19 emergency gives us a dark glimpse into the climate futureCovid-19 may be consuming minds and media right now, but we must not forget that we are also in the midst of another crisis.May 18, 20212May 18, 20212
Tabitha WhitingIs it possible to work in marketing and not be part of the capitalist agenda?Let’s start with a confession. I’m firmly against capitalism, but I work in marketing. There’s a huge oxymoron at play in my working life…May 9, 20211May 9, 20211
